Most of what exists is healthy
Start with the good news, because it is the larger story. Of the 1,034 businesses with a website, 80% are active and healthy. The businesses that invested in a site are, for the most part, keeping it running. That is the baseline the rest of this reads against.
The opportunity is in the smaller share that started a digital presence and could not sustain it. These are not businesses that lack awareness. They built a door and stopped maintaining it, and a door that no longer works sends a different signal than no door at all.
The Facebook gap: active pages versus recorded links
Facebook is where the difference between “listed” and “live” shows most clearly. The index recorded 1,104 Facebook URLs, but only 722 (27.7% of all businesses) were confirmed as active pages. That 27.7% is the figure used throughout the index: the conservative count of pages a customer can actually reach.
The rest of those links are the headroom. Some are outdated URL formats that still lead to a working page; some are data-collection artifacts that never pointed anywhere; a portion are pages that were genuinely retired. For an industry where, by the index’s reading, the sale often starts on Facebook, a recorded link that no longer resolves is worth a quick check.
Where no door is neutral, a broken one sends an active signal, so the fastest wins are often the doors a business already thinks are open.
The simplest fix in the whole index: SSL
Among detected websites, 137 are active but have no SSL certificate. Without it, browsers show a “Not Secure” warning, enough to give a cautious customer pause. In 2026 an SSL certificate is free and installs in minutes through most hosting providers. It may be the single lowest-effort improvement anywhere in the index.
A further group of website links (333 across the database) did not resolve when checked: unreachable, returning a “not found,” timing out, or erroring. Some are momentary outages caught at the time of the crawl; others are domains that lapsed. Either way, the recorded address points somewhere that isn’t answering, and confirming it is a short task.
The fixes are hours, not weeks
The encouraging pattern across every broken door is how small the repair is. Claiming a profile, installing SSL, updating hours, reconnecting a page: each is free and takes minutes to an hour. None needs a developer or a budget.
That makes this a practical place to start. The presence already exists; the work is checking that it still opens.