About

About the index

The Bahamas Digital Readiness Index is published by DDigiLeads as free public research, built to help every Bahamian business be found, chosen, and contacted online.

Who publishes it

Thirty years of bringing technology home

DDigiLeads is a Bahamian digital-growth firm, and this index is the work of a family that has spent more than 30 years bringing technology to the Bahamas. We sold computers in the Mall at Marathon before most Bahamian households owned one, and we had internet on the island before it was common. The tools change every few years. The conviction behind them has not: when you give people the right tools and the right information, they move forward.

That conviction is what led us to build this index. We kept seeing the same pattern across the country. Capable businesses were losing customers, not on price or quality, but on visibility. A missing Google profile. A broken link. A message that went unanswered. The data on how Bahamian businesses actually show up online was never gathered in one place, so we set out to gather it, and we asked a simple question: how many Bahamian businesses have their digital doors open?

The answer surprised us. We surveyed 2,604 businesses across 8 industries, and only 3.6% had all four doors open. That is not a verdict on Bahamian business. It is the size of the opportunity still on the table, and the fix is within reach: most of these doors are free to open and take minutes. As more people search, shop, and decide with the help of AI, being present on the doors is how a business here stays found. Putting that picture in one place, for any owner to read, is our contribution.

The Four Digital Doors

Our framework reads how a business shows up across the four public doors a customer checks first: Google Business Profile, website, Facebook, and WhatsApp. It weights each by what that business’s industry actually needs. The Four Doors method sits behind every score in this index and behind the free assessment we offer Bahamian businesses directly.

See how the four doors work →

A free assessment for your business

Beyond the public index, DDigiLeads offers a free Digital Doors assessment: a one-to-one read of your four doors with the specific, free fixes for your priority door. No cost, no obligation.

Check your score Soon Download the 2026 report

Who’s behind it

Eric Lopez Sr.

Founder, DDigiLeads

Eric Lopez Sr. has spent more than 30 years bringing technology to the Bahamas. He served as Vice President of Operations and Technology at Chemical Bank Bahamas, where he co-led two major international bank mergers and led the bank’s Year 2000 technology transformation. In the mid-1990s he opened MCF, a computer shop in the Mall at Marathon, selling computers before most Bahamian households owned one. After banking he became a certified Internet Consultant and spent 25 years building digital solutions for Bahamian businesses. He served as Head of Airport Security at Lynden Pindling International from 2004 to 2009, is a past President of the Rotary Club of West Nassau, and holds an MBA from the University of Miami.

Eric Lopez Jr.

Data & Analytics, DDigiLeads

Eric Lopez Jr. brought his corporate analytics experience home to make a study of this scale possible. He spent 13 years in the US corporate world, rising to Vice President of Business Intelligence and Analytics at ADP (Automatic Data Processing), a Fortune 500 workforce-technology company that handles payroll and HR for more than 1.1 million businesses across 140 countries. There he built the company’s first Analytics Center of Excellence, deployed enterprise platforms serving more than 12,000 users, and drove more than $100 million in measurable business impact. He holds an Executive MBA from Northwestern’s Kellogg School of Management, and his work in predictive analytics, AI, and data-driven strategy shaped the method behind this index.

About DDigiLeads

Helping Bahamian businesses get found, chosen, and contacted online is the everyday work of the firm, and it tends to move through three stages. The first is opening the doors. We claim the Google profiles customers check first, build the website or page a business is missing, and stand up the channels that are still closed, so a customer searching today can actually find you.

Opening a door is rarely the finish, though. A claimed profile with no photos, an unanswered review, a page nobody updates: the door is open but it is not working as hard as it could. The second stage is making the doors you already have earn their keep, tuning what is there until it brings in the calls, the bookings, and the walk-ins it should.

The third stage is getting ready for what comes next. More people now search, shop, and decide with the help of AI assistants, and those assistants read the same doors, a complete Google profile, a clear website, to decide which business to put forward. A business that is present and legible across its doors stays findable as that shift continues. We help owners get there.

This public index is one part of that work. For individual owners, the free Digital Doors assessment turns a score into a short list of specific fixes. For organizations working at sector or national scale, we provide the data, the framework, and hands-on support.

For institutions

Working at sector or national scale?

DDigiLeads provides the data, the framework, and implementation support for workshops, assessments, and a national claiming campaign.

For institutions