About

About the index

The Bahamas Digital Readiness Index is an independent index of how Bahamian businesses show up online, produced by DDigiLeads as free public research and published with no commercial recommendations. It is built to help every Bahamian business be found, chosen, and contacted online.

Who publishes it

Thirty years of bringing technology home

DDigiLeads is a Bahamian digital-growth firm, and this index is the work of a family that has spent more than 30 years bringing technology to the Bahamas. We sold computers in the Mall at Marathon before most Bahamian households owned one, and we had internet on the island before it was common. The tools change every few years. The conviction behind them has not: when you give people the right tools and the right information, they move forward.

That conviction is what led us to build this index. We kept seeing the same pattern across the country. Capable businesses were losing customers, not on price or quality, but on visibility. A missing Google profile. A broken link. A message that went unanswered. The data on how Bahamian businesses actually show up online was never gathered in one place, so we set out to gather it, and we asked a simple question: how many Bahamian businesses have their digital doors open?

The answer surprised us. We surveyed 2,604 businesses across 8 industries, and only 3.6% had all four doors open. That is not a verdict on Bahamian business. It is the size of the opportunity still on the table, and the fix is within reach: most of these doors are free to open and take minutes. As more people search, shop, and decide with the help of AI, being present on the doors is how a business here stays found. Putting that picture in one place, for any owner to read, is our contribution.

The Four Digital Doors

Our framework reads how a business shows up across the four public doors a customer checks first: Google Business Profile, website, Facebook, and WhatsApp. It weights each by what that business’s industry actually needs. The Four Doors method sits behind every score in this index and behind the free assessment we offer Bahamian businesses directly.

See how the four doors work →

A free assessment for your business

Beyond the public index, DDigiLeads offers a free Digital Doors assessment: a one-to-one read of your four doors with the specific fixes for your priority door.

Check your score Soon Get the 2026 report

Who’s behind it

Eric Lopez Sr.

CEO & Founder, DDigiLeads

Eric Lopez Sr. has spent more than 30 years bringing technology to the Bahamas. He served as Vice President of Operations and Technology at Chemical Bank & Trust (Bahamas) and Chase Bank & Trust (Bahamas), where he co-led their merger and led the Year 2000 technology transformation. In the mid-1990s he opened Minute Compu-Fotos (MCF), a computer shop in the Mall at Marathon, selling computers before most Bahamian companies and households owned one. After banking he became a certified Internet Consultant and spent 25 years building digital solutions for Bahamian businesses. As Chairman and President of a private company responsible for airport security, he led day-to-day security operations at the Lynden Pindling International Airport from 2005 to 2010. He is a past President of the Rotary Club of West Nassau and holds an Executive MBA from the University of Miami.

Eric Lopez Jr.

Data & Analytics, DDigiLeads

Eric Lopez Jr. brought his corporate analytics experience home to make a study of this scale possible. He spent 13 years in the US corporate world, rising to Vice President of Business Intelligence and Analytics at ADP (Automatic Data Processing), a Fortune 500 workforce-technology company that handles payroll and HR for more than 1.1 million businesses across 140 countries. There he built the company’s first Analytics Center of Excellence, deployed enterprise platforms serving more than 12,000 users, and drove more than $100 million in measurable business impact. He holds an Executive MBA from Northwestern’s Kellogg School of Management, and his work in predictive analytics, AI, and data-driven strategy shaped the method behind this index.

About DDigiLeads

Helping Bahamian businesses get found, chosen, and contacted online moves through three stages. First, opening the doors: claiming the Google profiles customers check, building a missing website, setting up the channels still closed. Then making those doors earn their keep, so they bring in real calls and bookings. Finally, getting ready for what comes next, as more people search and decide with AI assistants that read those same doors to choose which business to put forward.

This public index is one part of that work. For individual owners, the free Digital Doors assessment turns a score into a short list of specific fixes. For organizations working at sector or national scale, we provide the data, the framework, and hands-on support.