Door 02 of 04 · Website
Websites for Bahamian businesses
Most of the websites that exist are healthy, but a sizable share are broken or missing basic security, quietly turning visitors away.
The one door a business fully owns, not subject to algorithm changes or platform rules. It is where direct bookings happen and where a new customer often decides whether to trust a business.
Why it matters here
Why the Website door matters in The Bahamas
For tourism operators, a website is where direct bookings happen. Every OTA booking costs 15–25% in commissions. For professional services, it is the first place a prospective client evaluates credibility. Not every business needs one: a food truck with strong Facebook + WhatsApp can do well without.
Who needs this door most
Industries where Website is a required door
Across the four-doors priority weighting, Website is rated Required for three of the eight industries. For these, customers expect to find you here.
The national picture
80% of websites are healthy. The rest are broken doors.
Of 1,034 businesses with a website, about 80% are active and healthy. But 333 businesses have broken website doors: unreachable (217), returning a 404 (88), timing out (14), or throwing a server error (14). Another 137 run without SSL. A broken door actively harms credibility; a missing one is just an open opportunity.
How to open it
How to open the Website door
Secure a domain and a one-page site
A single page with your name, what you offer, hours, location, and a contact link is enough to start. Many builders cost a few dollars a month.
Turn on SSL
Most hosts include a free certificate in one click. Without it, browsers show a “not secure” warning before a visitor sees a word.
Pull in what you already have
A Google Maps embed, your Facebook photos, and a WhatsApp link reuse content you’ve already made, with no new writing required.
Check the door still works
Revisit the link every few months. A dead or timed-out site is a broken door that harms credibility more than no site at all.
Time: an afternoon · Cost: a few dollars a month
Is your Website door open?
Check this door and the other three in one place.