Door 02 of 04 · as of April 2026
Website
80% of websites that exist are healthy. But 333 businesses have broken website doors (unreachable, 404, timeout, server error) and 137 run without SSL.
A business’s own digital property: a space it fully controls, not subject to algorithm changes or platform rules.
Why it matters here
Why the Website door matters in The Bahamas
For tourism operators, a website is where direct bookings happen. Every OTA booking costs 15–25% in commissions. For professional services, it is the first place a prospective client evaluates credibility. Not every business needs one: a food truck with strong Facebook + WhatsApp can do well without.
Who needs this door most
Industries where Website is a required door
Across the four-doors priority weighting, Website is rated Required for three of the eight industries. For these, customers expect to find you here.
The national picture
80% of websites are healthy. The rest are broken doors.
Of 1,034 businesses with a website, about 80% are active and healthy. But 333 businesses have broken website doors: unreachable (217), returning a 404 (88), timing out (14), or throwing a server error (14). Another 137 run without SSL. A broken door actively harms credibility; a missing one is just an open opportunity.
How to open it
How to open the Website door
Secure a domain and a one-page site
A single page with your name, what you offer, hours, location, and a contact link is enough to start. Many builders cost a few dollars a month.
Turn on SSL
Most hosts include a free certificate in one click. Without it, browsers show a “not secure” warning before a visitor sees a word.
Pull in what you already have
A Google Maps embed, your Facebook photos, and a WhatsApp link reuse content you’ve already made, with no new writing required.
Check the door still works
Revisit the link every few months. A dead or timed-out site is a broken door that harms credibility more than no site at all.
Time: an afternoon · Cost: a few dollars a month
Is your Website door open?
Check this door and the other three in one place.
For institutions
Fix the broken doors first
333 broken website doors and 137 sites without SSL are quick, concrete wins. A door-repair drive (SSL certificates, dead-link fixes) lifts credibility across the sector before a single new site is built.