The gap
Where restaurants fall short
Website adoption (38.3%) sits just below national average. For an industry where tourists search “best restaurant near me” and click through for menus, hours, and reservations, that’s a missed connection.
Industry · as of April 2026
Restaurants
Lead on Facebook, lag on websites.
7 in 10 restaurants have a Google Business Profile. That is the second-highest GBP rate of any industry, and only 38.3% have a website.
- Businesses read
- 574
- Average doors open
- 1.56 vs 1.38 national
- Readiness score
- 45.6 vs 41.5 national
Which doors matter for restaurants
Not every door carries the same weight here.
These are the priority doors for restaurants, weighted by the four-doors framework. See the full matrix →
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Google
Required
Customers search “restaurant near me” and judge you on photos, hours, and reviews before they ever arrive.
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Website
Recommended
Useful for menus, reservations, and direct orders. A strong Facebook page can stand in for it.
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Facebook
Required
Food is visual. Customers share plates, check menus, and decide where to eat from the feed.
-
WhatsApp
Required
Reservations, large orders, and pickup coordination happen over a quick message.
Required: customers expect you here Recommended: a real advantage Optional: minimal impact for this industry
Where restaurants stand
Door by door, against the national average.
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Google70.2%national 62.1%
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Website38.3%national 39.7%
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Facebook54.7%national 27.7%
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WhatsApp19.5%national 19.4%
The marker shows the national average for each door.
The gap and the fix for restaurants
The fix
Start with the highest-weighted door
Restaurants with strong Facebook pages already have the content a website needs. A single-page site pulling that together with a Maps embed and a WhatsApp booking link can be built in a day.
Priority door: Google free · under an hour
See where your business stands
Check your own four doors against the 574 businesses in this sector.
For institutions
A sector-scale opportunity
Across 574 businesses in this sector, the highest-impact intervention the report flags: GBP optimization workshops covering photos, review management, and hours accuracy.