The BDRI framework

The four doors a Bahamian customer checks first

Every business has up to four digital doors a customer can find online before any contact is made. This page defines the four doors and explains which ones actually matter for a given industry. See which doors matter by industry ↓

The doors

Four places a customer looks first

  1. Google Business Profile

    The information panel on Google Search or Maps: name, address, hours, photos, reviews. How a business is found and judged before a visit.

  2. Website

    The one space a business fully controls, not subject to a platform’s rules. Where direct bookings happen and credibility is evaluated.

  3. Facebook

    The dominant social storefront in The Bahamas: menus, specials, photos, and the first place a customer sees what you offer.

  4. WhatsApp

    The transaction layer of Bahamian commerce. Quotes, confirmations, payment coordination, and pickup all happen here.

The principle

Not every business needs every door.

A food truck with a strong Facebook page and WhatsApp can thrive without a website. A law firm needs Google and a site far more than it needs social. The framework weights each door (Required, Recommended, or Optional) by what a given industry’s customers actually expect to find.

The door × industry priority matrix

Pick your industry. See which doors matter.

This matrix is about priority: which doors a given industry’s customers expect to find, not how many businesses have opened them. For where every industry actually stands, see the penetration heatmap in The Index →

Showing priority for: Restaurants

  • Google

    Required

    Customers search and judge you before they arrive.

  • Website

    Recommended

    Helps with menus and reservations; Facebook can stand in.

  • Facebook

    Required

    Food is visual; the decision starts in the feed.

  • WhatsApp

    Required

    Reservations and large orders happen over a message.

Required: customers expect you here Recommended: a real advantage Optional: minimal impact for this industry

This shows which doors matter by industry. See exactly how your own business is doing across all four.

Check your score Soon
The full priority matrix (all industries)
Door priority by industry. Each cell is Required, Recommended, or Optional. As of April 2026.
Industry GoogleWebsiteFacebookWhatsApp
RestaurantsRequiredRecommendedRequiredRequired
TourismRequiredRequiredRecommendedRequired
RetailRecommendedOptionalRequiredRequired
Professional ServicesRequiredRequiredOptionalRecommended
Salons & BeautyRequiredRecommendedRequiredRequired
Auto ServicesRequiredRecommendedOptionalRequired
Home ServicesRequiredRecommendedOptionalRequired
Creative ServicesRecommendedRequiredRecommendedRecommended

Door priority by industry · as of April 2026. Weights: Required (critical), Recommended (advantage), Optional (minimal impact). For penetration (how many businesses have each door open), see The Index →

See where your industry actually stands on each door.

The Index reads how open each door is, industry by industry: the current standing, the gap, and the free fix.

Explore the Index