Industry · as of April 2026
Portfolio-first, but low across the board (small sample).
Among 30 creative-services businesses, websites (46.7%) edge out Google profiles (43.3%), a portfolio-led result, but a thin one overall.
Small sample (30 businesses). Read as directional, not definitive.
Which doors matter for creative services
These are the priority doors a creative service business’s customers expect, weighted by the four-doors framework. See the full matrix →
Recommended
Helps discovery, but the work speaks first.
Required
The portfolio surface: the one Required door for this industry.
Recommended
A secondary showcase channel.
Recommended
Convenient for client coordination.
Required: customers expect you here Recommended: a real advantage Optional: minimal impact for this industry
Where creative services stand
The marker shows the national average for each door.
The gap
With the smallest sample in the study and low penetration everywhere, the clearest read is that the website matters most here (the one Required door) while discovery via GBP and direct contact via WhatsApp are largely absent.
The fix
Lead with the website as the portfolio, then add a Google Business Profile for discovery. Treat all figures as directional given the small sample.
Priority door: Website free · under an hour
Check your own four doors against the 30 businesses in this sector.
For institutions
Across 30 businesses in this sector, the highest-impact intervention is getting businesses onto the foundational digital-presence track. Given the small sample, treat findings as directional and revisit in BDRI 2027.